After keeping millions of Indian households glued-on to Bigg Boss Season 2 last year, COLORS has returned with an ace for the latest season. On Friday 4 September it was reveled that none other than the Big Boss of Indian entertainment – Mr. Amitabh Bachchan has been roped in for the show. This year, ‘Big B’ will be playing an interesting part in ‘Bigg Boss’ to take the show to even greater heights – of popularity, scale and excitement. The promos announcing Mr. Bachchan’s association with Bigg Boss will break on the channel starting September 7th 2009.
Speaking of the development, Rajesh Kamat, Chief Executive Officer – COLORS, said, “After tremendous success of Bigg Boss on COLORS last year, we want to take Bigg Boss to even higher level this year – in ratings, in novelty and in appeal. With Mr. Bachchan on board, and playing the ‘Pop Philosopher’, we strongly believe that ‘Bigg Boss’ this year has all the ingredients to surpass its last year’s popularity.” He further added, “It is our honour to have Mr. Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows.”
Talking of his association with ‘Bigg Boss’, Mr. Bachchan commented, “This is one show that has intrigued me immensely as a viewer – its format, its contestants and the psychological battle within the house. That intrigue, coupled with the unique concept that COLORS shared with me for this season, excited me to be a part of ‘Bigg Boss’ this year.” He further added, “I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical).”
Another exciting element in this year’s Bigg Boss is the opportunity that you will get to decide who you want to see in the Bigg Boss house. Mr. Bachchan will soon urge the viewers to send in their entries and basis that COLORS will try and get a few of those personalities into the Bigg Boss house. This will be the first time in the history of Bigg Boss (or Big Brother) that viewers get a chance to decide who they’d like to see inside the Bigg Boss house, as inmates.
Mr. Bachchan further commented on his association with COLORS, “I’ve watched COLORS create an unbelievable mark in this industry, within a short span of time – through great concepts leading to meaningful entertainment. I am excited to begin with them, a new journey of ‘rediscovery’ and ‘reinvention’ of my own abilities and in the process, meaningfully entertain millions of my fans.”
Talking of Bigg Boss’ role in COLORS’ growth, Rajesh added, “While last year Bigg Boss helped us sustain the momentum and inch closer to the category leaders, this year, Bigg Boss is a part of our effort to strengthen our leadership position and increase the gap with other players.”
‘Bigg Boss’ presents the unique combination of reality and real unscripted drama. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days – with 35 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 hand picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants.
Last year, on Season 2 of Bigg Boss, 70 million viewers watched the show over a period of 3 months.for more www.shoutpk.com
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